宇通品牌
WEIDADEPINPAIZHILIYUHUIYINGSHIDAIDETIAOZHAN，BINGCHENGWEIKEHUYUSHEHUICHUANGZAOGENGDAJIAZHIDEJINGSHEN，YUTONGZHANWANGCHUYUQUANMIANERSHENKEBIANHUADEXINGYE，YIGENGJIAJIANDINGQIEMINGQUEDEPINPAILINIANHESHIMING，ZHIYINPINPAIFAZHANDEFANGXIANG。
形象價值 | 降低決策風險 創造形象收益
XINGXIANGJIAZHIWEININDAILAICHAOHUQIWANGDEPINPAISHOUYI。YUTONGKECHEYIXIONGHOUDEQIYESHILIWEIJUZHONGGUOKECHELINGXIANPINPAI，KEXINKEKAODEPINPAIXINGXIANGGUANGSHOUSHEHUIHECHENGKEDEXINLAI，YUTONGKECHESHININMINGZHIHEANQUANDEXUANZE；CIWAI，YUTONGGAOZHIMINGDUHEMEIYUDUDEPINPAIXINGXIANG，HUANKEYIYUNINDEQIYEXINGXIANGHUXIANGHUIYING，BAOZHANGNINDEQIYEJINGZHENGLIBUDUANTISHENG， CONGERWEININDAILAIGENGDUODEXINGXIANGSHOUYI。
經濟價值 | 降低運營成本 提高運營收益
JINGJIJIAZHIMANZUNINDEHEXINJIAZHIXUQIU。YUTONGKECHETONGGUORANYOUJINGJIXINGJISHU、DIGUZHANGLV、JISHIXIANGYINGDEFUWUDENG，YOUXIAOJIANGDININDEYUNYINGCHENGBEN；YUTONGHUANZAICHANPINWAIGUAN、CHENGZUOSHUSHIDUDENGFANGMIANDALITIGAO，YINGDESHEHUIHECHENGKEDEGUANGFANRENKE，DADATIGAONINDESHANGZUOLVHECHUZULV，CONGERTIGAONINDEYUNYINGSHOUYI。
使用價值 | 耐用 可靠 安全 舒適
SHIYONGJIAZHISHIWEININCHUANGZAOGENGDAJIAZHIDEJICHU。YUTONGDUIKECHEDEPINZHIYUXINGNENGJINGYIQIUJINGBINGBUDUANTISHENG，SHIXIANNAIYONGXING、KEKAOXING、SHUSHIXINGYUANQUANXINGDEWANMEIJIEHE，BUDANBAOZHANGLENINDEGAOXIAOYUNYING，BINGWEIJIASHIYUANDAILAIQINGSONG、LIUCHANGDECAOKONGTIYAN，GENGCHONGFENMANZULEGUANGDACHENGKEDEXUQIU。
